{"title":"Start Here","description":"\u003cp\u003e\u003cspan\u003eNew to Beautytude? Start here with our favorite everyday essentials, little luxuries, and easy beauty picks designed to help you feel put together fast.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"overnight-lip-mask","title":"Overnight Lip Mask","description":"\u003cp\u003ePeptide-infused overnight repair that rivals prestige lip masks — at a fraction of the price. Our Overnight Lip Mask is designed to deeply hydrate, soften, and restore dry, tired lips while you rest. Rich but not sticky, this mask melts into your lips to lock in moisture and leave them visibly smoother by morning.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNighttime lip recovery\u003c\/li\u003e\n\u003cli\u003eDry, cracked, or overworked lips\u003c\/li\u003e\n\u003cli\u003ePairing with our Lip Scrub + Lip Peptide Gloss for a full routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrestige-level peptide formula — without the prestige markup\u003c\/li\u003e\n\u003cli\u003eDeep hydration without heaviness\u003c\/li\u003e\n\u003cli\u003eSmooths texture and dryness overnight\u003c\/li\u003e\n\u003cli\u003eSoft, plush finish — never greasy\u003c\/li\u003e\n\u003cli\u003eClean, vegan \u0026amp; cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUse nightly or anytime your lips need extra love.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e✨ \u003cem\u003ePro tip: Apply after exfoliating with our Lip Scrub for maximum softness.\u003c\/em\u003e\u003c\/p\u003e","brand":"BeautyTude ","offers":[{"title":"Strawberry","offer_id":44718135148598,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Grape","offer_id":44718135181366,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true},{"title":"Vanilla","offer_id":44718135214134,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1250\/4915\/files\/CBE1BF13-FF4C-479F-95FB-45D5D3B6049E.png?v=1777579603"},{"product_id":"hydrating-lip-oil","title":"Hydrating Lip Oil","description":"\u003cp\u003eThe glow of a prestige lip oil — without the prestige price tag. Prestige lip oils from high-end brands run $30–40. Ours delivers the same crystal-clear shine, lightweight hydration, and naturally fuller look for a fraction of that — because luminous lips shouldn't require a splurge.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBeautyTude Hydrating Lip Oil glides on effortlessly, locking in moisture while adding a subtle glossy finish that feels comfortable all day.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeep hydration to help soften and smooth dry lips\u003c\/li\u003e\n\u003cli\u003eLightweight oil formula that feels nourishing, not sticky\u003c\/li\u003e\n\u003cli\u003eCrystal-clear glossy finish for a naturally plump look\u003c\/li\u003e\n\u003cli\u003eLong-lasting shine that keeps lips looking fresh all day\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free formula\u003c\/li\u003e\n\u003cli\u003eFruity scent for a fun, wearable everyday treat\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOur innovative oil-based formula sits lightly on the surface of the lips, locking in moisture while enhancing your natural lip color — the same approach used by high-end lip oil formulas, at a price that makes sense.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWear alone for a natural glow or layer over your favorite lip color for added shine and hydration.\u003c\/p\u003e","brand":"BeautyTude ","offers":[{"title":"Vanilla","offer_id":45014393815094,"sku":"BT-LO-VAN-001","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Grape","offer_id":45014393847862,"sku":"BT-LO-GRA-001","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Cherry","offer_id":45014393880630,"sku":"BT-LO-CHE-001","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Watermelon","offer_id":45014393913398,"sku":"BT-LO-WAT-001","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Strawberry","offer_id":45014393946166,"sku":"BT-LO-STR-001","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1250\/4915\/files\/IMG-0268.png?v=1777579086"},{"product_id":"high-shine-lip-glass","title":"High Shine Lip Glass","description":"\u003cp\u003eA classic gloss, elevated — and priced the way it should be. High-shine lip glosses from prestige brands command $20–30+. Ours delivers the same smooth, rich, non-sticky finish with a moisturizing feel for a fraction of that, because a polished pout shouldn't cost a fortune.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBeautyTude High Shine Lip Glass gives you that effortless, fuller-looking shine you can wear every day — in tinted, clear, and shimmer finishes.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigh-shine finish for a glossy, polished look\u003c\/li\u003e\n\u003cli\u003eLightweight, non-sticky formula that feels comfortable on the lips\u003c\/li\u003e\n\u003cli\u003eSmooth application with a soft, moisturizing feel\u003c\/li\u003e\n\u003cli\u003eTinted \u0026amp; clear options for versatile wear\u003c\/li\u003e\n\u003cli\u003eSubtle shimmer options for added dimension\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis is your everyday gloss done right — prestige-quality shine and comfort, without the prestige markup. Whether you prefer a soft tint, shimmer, or crystal-clear shine, this gloss layers beautifully or stands on its own.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e✨ \u003cem\u003ePro tip: Layer over our Lip Butter for all-day hydration and maximum shine.\u003c\/em\u003e\u003c\/p\u003e","brand":"BeautyTude ","offers":[{"title":"Ice","offer_id":45080817434678,"sku":"BT-LGL-ICE-001","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Moon","offer_id":45080817467446,"sku":"BT-LGL-MOON-001","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Silk","offer_id":45080817500214,"sku":"BT-LGL-SILK-001","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Petal","offer_id":45080817532982,"sku":"BT-LGL-PETAL-001","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Reef","offer_id":45080817565750,"sku":"BT-LGL-REEF-001","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Amber","offer_id":45080817598518,"sku":"BT-LGL-AMBER-001","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Stone","offer_id":45080817631286,"sku":"BT-LGL-STONE-001","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Topaz","offer_id":45080817664054,"sku":"BT-LGL-TOPAZ-001","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1250\/4915\/files\/066867C5-C5FA-4DEB-9508-478727C9648A.png?v=1777578525"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1250\/4915\/collections\/E30429A1-B267-44AA-A280-E405F46F84D5.png?v=1779325532","url":"https:\/\/beautytude.co\/collections\/start-here.oembed","provider":"BeautyTude ","version":"1.0","type":"link"}